For this initial exercise, we each looked a printed map and analyzed it according to a set of codes defined by Denis Wood in his book “Rethinking the Power of Maps.” The map that I analyzed was a map of the Lincoln Park Zoo in Chicago.
1. iconic [animal exhibits, restrooms, information centers, food locations, shops, atms, strollers, water fountains, picnic areas, first aid, parking, animal hospital, entrance/exit, and two streets.]
2. linguistic [Cannon Drive, Stockton Drive, Regenstein Birds of Prey exhibit, McCormick Bird House, Regenstein African Journey, Regenstein Macaque Forest, Helen Brach Primate House, Kovler Lion House, Kovler Seal Pool, Pritzker Family Children’s Zoo, Regenstein Small Mammal—Reptile House, Hope B. McCormick Swan Pond, Waterfowl Lagoon, Regenstein Center for African Apes, Antelope and Zebra Area, Farm-in-the-Zoo, Nature Boardwalk, Safari Cafe, Cafe at Wild Things, Eadie Levy’s Landmark Cafe, Park Place Cafe, The Patio at Cafe Brauer, Ice Cream Shoppe, Wild Things, Safari Shop, Wild Gifts Kiosk, Lionel Train Advventure, AT&T Endangered Species Carousel, Gateway Pavilion, Judy Keller Education Center, Tadpole Room, Bus Drop-Off Zone, Foreman Pavilion, and Peoples Gas Education Pavilion.]
3. tectonic [there are paths that show how to navigate around building and exhibits, but there is no scale listed.]
4. temporal [there is no date listed on the map, but it does advertise for a new exhibit that will be finished by fall of 2016. We can assume that it was printed before then.]
5. presentational [the map is illustrated, the buildings are detailed (not just rectangles), the drawn map takes up the left two thirds of the page with the right third being the main key. There is a secondary key on the bottom left of the map that shows pictograms of non-animal related services like restrooms, food, first aid, parking, shops, etc and they are labeled in English. These pictograms are black and white with the black being a rounded edged square for the background and the white being the foreground figures. The pictograms are placed on top of buildings on the map where they belong. Other black and white pictograms on the map represent the animals you will find in different buildings or enclosures. These are not contained in a square shape and they are not defined in a key. There are also numbers on the map. The numbers are white and contained in different color circles. Numbers 1-15 are in purple circles and they correspond with Animal Habitats as defined in the main key. Numbers 16-21 are blue and they denote restaurants and snack stands. Numbers 22-24 are red and they denote shops. Numbers 25 and 26 are yellow and they mark rides on the map. Finally, numbers 27-32 are black and the denote Zoo Facilities.]
1. thematic [the zoo is portray as a calm, organized, and easy place to navigate. It makes it seem like it is easy to find the animals you are looking for.
2. topic [the map is of the Lincoln Park Zoo]
3. historical [the is no date on the map which makes it seem like it was made for the present time.]
4. rhetorical [themes of education, family, children, and animal conservation.]
5. utilitarian [maps out zoo property, used for walking through the zoo, finding specific animals, restaurants, or restrooms]